AV Quick Takes: Severtson’s New Deluxe In-Ceiling Screens

Severtson
Screens, the Arizona-based maker of projection screens for the home theater,
commercial, pro AV, and cinema markets, will be featuring new in-ceiling
screens at the CEDIA Expo 2023,
which is taking place in Denver from September 7th-9th. Look for Severtson at booth #3018 in the Colorado Convention
Center, where the company will be showing
off two collections: the Deluxe In-Ceiling Series (DSE) and Deluxe In-Ceiling
Tab Tension Series (DST).

Severtson’s Deluxe In-Ceiling Series is a
collection of in-ceiling, motorized electric projection screens designed for
installations requiring a concealed in-ceiling projection screen. They are
ideal for multi-use environments such as home theaters, schools, conference or
training rooms, houses of worship, and other venues where the screen needs to
be hidden for aesthetic or functional reasons.

—
Aaron White, Home Theater & Pro AV sales lead at Severtson Corp

All
of the Deluxe In-Ceiling Series screens use fiberglass-backed surfaces to reduce edge curl
and provide a flatter screen overall. This surface is designed to stay flat and
provide optimal visual performance for years, thanks to both its physical
design and the use of Severtson’s
signature projection surfaces and optical coatings. DSE screens are available
in a Matte White (1.0 gain) option, which promises true color reproduction for
dark rooms, while Matte Grey (0.8 gain) provides higher contrast and is
therefore recommended for rooms with ambient lighting. All optical coatings are
also available with perforation on custom orders.

The
DST surface is tab tensioned for even greater flatness and edge-curl
elimination. The tensioning is adjustable so the user can maintain a smooth
viewing experience over time. DST screens are also available in a wider variety
of projection materials, including Cinema White (1.3 gain), Cinema Grey (1.0
gain), Rear Projection (.8 gain), High Contrast Grey (.8 gain), and SēVision 3D
GX (1.4 – 3.0 gain). According to Severtson, SēVision 3D GX is “recognized and preferred by 3D
licensing companies world-wide, and one of the few home theater screen surfaces
that is RealD approved.” Again, all optical coatings are available with
perforation on custom orders.

Both
the DSE and DST
screens feature a case with a trapdoor at the bottom, which automatically opens
when the screen is lowered and closes when the screen is stowed. The screens
can be controlled via handheld remote using the included RF receiver, or via an
external IR receiver connected to the IR eye port. Alternatively, there is the
option of fully automatic operation using the 5-12 volt trigger connection and
a compatible projector. All
DSE and DST models offer RS-232 control,
and all feature a powerful motor that provides “ultra-smooth, quiet operation,
extended durability, and reliable performance,” according to Severtson.

Severtson
took advantage of the CEDIA announcement to update customers on other
housekeeping details. The company is moving away from 4-piece frames, as
6-piece frames become the new standard. This change will allow the company to
improve recent shipping and logistical issues. Severtson says that 4-piece
frames will still be available on custom orders, with a lead time. And in
response to a recent shift in standard aspect ratios, Severtson will be
retiring the 2.35:1 aspect ratio as its standard, and adopting 2.39:1 instead.
Again, 2.35 will still be available on custom orders, and there will be no
change to pricing or to standard diagonal sizes.

For
more information, visit www.severtsonscreens.com.